Privacy Policy

Yacht Fractions Ltd is committed to protecting your personal data and being open about how we use it. This Privacy Policy explains what information we collect, why we collect it, how we use it, and the rights you have under UK data protection law.

We are the data controller, which means we decide how your personal data is used.
Company: Yacht Fractions Ltd
Email: info@yachtfractions.co.uk
Website: www.yachtfractions.co.uk

1. The information we collect

We collect personal information when you contact us, make an enquiry, join our mailing list, or use our website.

Information you provide directly

• Name
• Email address
• Phone number
• Postal address
• Details of your enquiry
• Payment information (when relevant to a transaction)

Information collected automatically

When you visit our website, we use:

• Google Analytics – to understand how visitors use our site
• Meta (Facebook & Instagram) analytics – to measure the effectiveness of our marketing

This data may include:

• IP address
• Device type
• Pages visited
• Time spent on the site
• How you found our website
• Interactions with our adverts

This information is aggregated and does not identify you personally unless you choose to submit your details to us.

Information we store for marketing

We maintain a secure client database containing:

• Contact details
• Enquiry history
• Marketing preferences

You can opt out of marketing at any time.

2. How we use your information

We use your personal data for the following purposes:

To respond to enquiries and provide our services

• Answering questions about yacht shares
• Sending the information you have requested
• Managing purchases or co‑ownership arrangements

Lawful basis for this:

• Performance of a contract
• Legitimate interests (responding to enquiries)

To manage payments

• Processing payments for services you purchase

Lawful basis for this:

• Performance of a contract
• Legal obligation (financial record‑keeping)

For marketing and updates

• Sending newsletters or updates about yacht shares
• Letting you know about new opportunities
• Measuring the effectiveness of our marketing

Lawful basis for this:

• Consent (email marketing)
• Legitimate interests (business growth and communication)

You can unsubscribe at any time by emailing info@yachtfractions.co.uk.

To improve our website and advertising

• Understanding how visitors use our site
• Improving user experience
• Measuring and improving our advertising campaigns

Lawful basis for this:

• Legitimate interests (improving our services)

3. Who we share your data with

We do not share your personal data with any third parties for their own marketing or commercial purposes.

We only share data when necessary to run our business, for example:

• Payment processors
• Website hosting and analytics providers
• Professional advisers (e.g., accountants)

These providers only process data on our behalf and must keep it secure.

4. How long we keep your information

We keep your personal data only for as long as necessary:

After these periods, data is securely deleted.

5. Your rights

Under UK GDPR, you have the right to:

• Access your personal data
• Correct inaccurate information
• Delete your data (“right to be forgotten”)
• Object to marketing
• Withdraw consent at any time
• Restrict how your data is used
• Request a copy of your data in a portable format

To exercise any of these rights, email info@yachtfractions.co.uk.

6. How we protect your data

We use appropriate technical and organisational measures to keep your data secure, including:

• Encrypted devices
• Secure password management
• Restricted access to client data
• Secure hosting and backups

7. Cookies

Our website uses cookies for:

• Analytics
• Website functionality
• Marketing performance tracking

You can control cookies through your browser settings.

8. How to complain

If you have concerns about how we handle your data, please contact us first at info@yachtfractions.co.uk.

You also have the right to complain to the Information Commissioner’s Office (ICO): www.ico.org.uk

9. Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page.